Privacy policy

Privacy Policy

Last updated: December 10, 2025

Big Valley Labs (“Big Valley Labs,” “we,” “us,” or “our”) operates this website and online store (the “Services”). Our store is hosted on Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal information we collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been de-identified or aggregated so it cannot reasonably be linked to you.

Depending on how you interact with us, we may collect the following categories of personal information:

Contact information: name, email address, phone number, billing address, shipping address
Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, or canceled; order history
Payment information: payment method details and payment confirmations (payment processing is handled by Shopify and/or our payment processors)
Account information: username, password, preferences, and settings (if you create an account)
Customer support communications: information you provide when contacting us
Device and usage information: IP address, browser type, device identifiers, and how you interact with the Services
Marketing and advertising data: interactions with marketing emails and advertisements, where permitted by law and based on your preferences

Important note: We do not request or intentionally collect medical records, diagnoses, or protected health information. Any health-related information you voluntarily share with us is used solely to respond to your inquiry or provide customer support.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, such as when you place an order, create an account, or contact customer support
Automatically, through your use of the Services, including via cookies and similar technologies
Service providers that help us operate our business (such as payment processing, fulfillment, analytics, and email services)
Partners or third parties, where applicable

How we use personal information

We use your personal information to:

Provide and operate the Services, including processing payments, fulfilling orders, shipping products, handling returns, and managing accounts
Improve and personalize your experience, such as remembering preferences and improving site functionality
Communicate with you, including order updates, customer support responses, and service-related notices
Marketing and advertising, including sending promotional communications and displaying advertisements, where permitted by law and based on your choices
Security and fraud prevention, including protecting accounts and detecting suspicious activity
Legal compliance, including complying with applicable laws and enforcing our policies

How we share personal information

We may share your personal information in the following circumstances:

With Shopify, which hosts our online store and provides related commerce services
With service providers who perform services on our behalf, such as payment processors, fulfillment partners, shipping carriers, analytics providers, and customer support tools
With marketing and advertising partners, where enabled and permitted by law
For legal or safety reasons, such as to comply with lawful requests, protect our rights, prevent fraud, or enforce our policies

We do not sell personal information in the traditional sense. Some privacy laws define “sale” or “sharing” broadly to include certain advertising-related data uses. Where applicable, you may have the right to opt out of these activities as described below.

Shopify and platform processing

Our Services are hosted by Shopify. Information you submit through the Services is processed by Shopify and may be transferred to and processed in countries other than where you reside in order to provide and improve the Services. Shopify may also process certain information to provide enhanced features and is responsible for handling requests related to its own data processing activities.

Cookies and similar technologies

We and our partners use cookies and similar technologies to operate the website, remember preferences, analyze performance, and support marketing and advertising. You can manage cookie preferences through your browser settings, and additional opt-out options may be available depending on your location.

Third-party links

The Services may contain links to third-party websites or tools. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy policies before providing personal information.

Children’s privacy

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security and retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information, including:

The right to access or know what personal information we hold about you
The right to request deletion of personal information
The right to correct inaccurate personal information
The right to data portability, in certain circumstances
The right to opt out of certain data uses, including targeted advertising

Global Privacy Control (GPC): Where required by law, we honor recognized opt-out signals sent by your browser or device.

Email marketing: You may unsubscribe from promotional emails at any time using the link provided in our emails. Even if you opt out, we may continue to send non-promotional messages related to your orders or account.

To exercise your rights, contact us at info@bigvalleylabs.com. We may need to verify your identity before processing certain requests. We do not discriminate against individuals for exercising their privacy rights.

International data transfers

Your personal information may be transferred to and processed in countries outside of your place of residence. Where required, we rely on appropriate safeguards to protect personal information during cross-border transfers.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page and revise the “Last updated” date accordingly.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

info@bigvalleylabs.com